The discourse around “ultra-processed” foods is rife with confusion and misinformation. Media outlets have sensationalized studies like the University of São Paulo-Imperial College report, falsely implicating plant-based meats as health risks. However, these foods made up only 0.2% of calories in the study, with the real culprits being industrialized baked goods. Misinterpretations stem from the ambiguous Nova classification system, which unfairly groups healthy items like tofu and tempeh with heavily processed junk foods. Such generalizations mislead consumers, overshadowing the potential health and environmental benefits of plant-based alternatives. Rather than vilify all processed foods, nuanced discussions are needed to guide better food choices.

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